When it comes to a flourishing coat we can’t look past probably the most important thing when it comes to pet vitality, wellness and general wellbeing… Nourishment has got to start from within and no shampoo or conditioner can substitute for a healthy and well-balanced diet.

When we look at eyes, ears, and organ health we consider whether our pets have enough vitamins and minerals.

Collagen is the most abundant protein in all living beings, making up around 30 percent of your pet’s body. It is one of the major building blocks of bones, skin, muscles, tendons and ligaments and has a direct impact on the health of your pet’s coat. There is a layer of the skin known as the dermis which is made predominantly of collagen. The addition of Marine Collagen to your pet’s diet can help with shedding fur and dry skin. A healthy dermis means healthy fur.

Olive oil can be incorporated into your pet’s daily routine, but we’re not talking about a topical fur oil… we’re talking about in your pet’s supper! Olive oil can help to alleviate dry and itchy skin and works as a natural moisturiser to combat flakes, fleas and sensitivity to shampoo and hormonal changes. Tip: If you’re looking for a natural way to add shine and lustre to your pet’s coat then you can also add a little to your hands and rub it through the fur and on the skin topically.

Omega 3 - can calm sensitive skin and reduce itchy spots on your pet’s coat. Omega-3 is an essential fatty acid that the body needs but cannot produce naturally and to make things a little more confusing, there but there are different types of omega 3’s and Green Lipped Mussel extract has all of them. Fish oil contains two kinds of omega-3 fatty acids – EPA and DHA but green-lipped mussel also contains a third called Eicosatetraenoic Acid (ETA) which works at gene level to lower the production of cyclooxygenase, decreasing inflammation.

A good cleansing routine - cats are less likely to appreciate regular bath time so a wipe down with a damp flannel here and there can offer additional cleaning when needed. A hypoallergenic shampoo that is pH balanced is a great way to keep the condition of your pet’s coat at the optimum. Ingredients we love include Harakeke, native to New Zealand which offers anti-inflammatory benefits as well as hydration.

Brush your pet weekly - even smooth coat pets! Stimulating the hair follicles and removing dead skin cells is a vital part of keeping your pet’s coat looking healthy and shiny. It also offers the opportunity to distribute naturally occurring oils your pet produces leaving a knot-free, glossy coat. The best part? it’s the perfect time to bond with your much-adored pet.

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